Digital Marketing Professional Course
- 3 Months
- Data Analysis
- 8+ Real-time Projects
- Platform Specific Assignments
What you'll learn:
- Understand digital marketing platforms and how they work together.
- Plan and execute campaigns with clear goals and strategies.
- Create and publish content optimized for each channel.
- Track results with data to optimize performance.
Skill you'll gain:
Course Overview
This course takes you from the basics of marketing to building real digital campaigns. You’ll learn how the ecosystem works, how to plan and publish content across platforms, and how to measure success through data. By the end, you’ll be ready to create result-driven strategies that work in the real world.
By the end of this course, you’ll be able to:
- Understand and explain the digital marketing ecosystem, platforms, and channels.
- Research products, audiences, keywords, and competitors to guide effective campaigns.
- Build brand identity, voice, and guidelines that align with business goals.
- Write clear, professional content with the help of AI tools for improved productivity.
- Use data analysis to measure results, track performance, and optimize campaigns.
- Confidently execute digital strategies that are both creative and result-driven.
Course: Digital Marketing
Foundations of Digital Marketing
Module 1 • 3 days to complete
Module 1 • 3 days to complete
Learn the basics of marketing and the digital ecosystem. Explore key platforms like social media, search engines, email, and websites, and understand how content works across them. You’ll also discover what makes good content and the full lifecycle — from planning to publishing and analyzing results.
Module Content
- Introduction to Marketing
- Digital Marketing Ecosystem
- Introduction to Content in Digital Marketing
- Content Development Life cycle
- Content Creation Process
- Brand Guidelines
Basic English Knowledge
Module 2 • 48 days to complete
Module 2 • 48 days to complete
Build a strong foundation in grammar, writing, and professional language to communicate ideas clearly and effectively. Learn how to write and refine content with the support of AI tools.
Module Content
- The Building Block of Sentences
- Grammar Mechanics
- Advanced Sentence Structure
Start the Content Creation Process: Planning
Module 3 • 21 days to complete
Module 3 • 21 days to complete
Learn how to research products, audiences, keywords, and competitors. Define brand goals, choose the right platforms, and plan content form, format, and tone to achieve clear, measurable results.
Module Content
- Understanding Business Requirements
- Research
- Define
- Content Strategy
Content Publishing
Module 4 • 7 days to complete
Module 4 • 7 days to complete
Discover the tools and platforms used to publish digital content. Practice publishing workflows and understand how to distribute content across channels.
Module Content
- Introduction to Digital Marketing Tools
- Content Publishing
Data Analysis
Module 5 • 7 days to complete
Module 5 • 7 days to complete
Learn how to measure results with data. Track performance, analyze key metrics, and use insights to refine and optimize your digital campaigns.
Module Content
- Introduction to Data Analysis
- Performance Tracking
- Measurement